Monday, March 31, 2008

Earth Hour Philippines and Pinoy Big Brother

Sadly, we didn't get to participate in Earth Hour 100%. We reduced our lighting in the house by maybe 75%. We couldn't turn out the lights outside because my nephew had his joint graduation and birthday celebration at dinner Saturday night and so guests were still outside. That means the lights were on in their house, for sure.

I am not sure how big an impact the event has really made in this country. Honestly, I didn't hear much about Earth Hour until maybe a day or two before its schedule. I received an email about it from someone at work but the date didn't stick. I didn't hear much about it on TV, or maybe I just wasn't watching or not paying attention, I know I probably didn't check out the papers.

Perhaps if ABS-CBN covered it more, and if they had Pinoy Big Brother promote Earth Hour, there would have been more participation. I'm serious. We were tuned in to Pinoy Big Brother Teen Edition Plus some time past 8 and I was thinking, aren't they participating in Earth Hour? Even if people would have still been consuming energy by watching the show, they (or we) could have done it in darkness, with the only light coming from our TV monitors. They could have done it inside Big Brother's house, and had the teeners share their stories over candle light. There could have been less lighting for the show's hosts outside the house, and maybe they could have just walked the 'guardians' in instead of having them brought in through a limo service.

Next time, team up with Pinoy Big Brother and Earth Hour will be more successful in the Philippines than this year's.


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